As a business owner, you know how expensive trade shows and sales events can be. In addition to advertising the event, you have to consider staffing, labor costs, exhibit costs, travel expenses, equipment and other miscellaneous expenses. In fact, according to E&E Exhibits, the average price for a 20x20 square foot exhibit at a trade show can cost $40,000 to $60,000 – and that’s just the exhibit.

Forget March Madness, it feels more like EMV Chip Madness! As a business owner it's important for you to understand how EMV chip technology is a slam dunk for your business security and we're here to help.

Longevity. As a business owner, you already have it or you have an overwhelming desire to build it.  Building a strong, sustainable pool and spa business doesn’t happen overnight but keeping your sights on a few key business elements will certainly help.

Only two days to go and the year is over.  Here are some tips to consider before you reach 2017, and a few more as you continue to wrap up the year in 2017. We’ve learned a lot over the past 15 years from hundreds of top pool and spa dealers, and are excited to share these tips.  As you perform this year’s wrap-up, these tips are designed to help you now as well as help your business continuously improve moving forward.

For most pool and spa owners, December is a slow time of year but it doesn’t have to be! Sure, maybe people aren’t lining up in the snow to buy a pool or spa, but it’s a great time of year for other sales or strategies to boost revenue now.

Ever-changing rules, regulations, policies and procedures—how are you keeping track for your pool and spa business? Do you know if you are in compliance for this year? How about next year? Keeping track as well as keeping documentation to prove you are meeting compliance mandates is a daunting task. The good news, is it’s not impossible.