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How ERP can improve customer experience
Dan McManusMar 23, 2023 8:11:15 AM4 min read

How ERP Can Improve Customer Experiences

Are you looking to create better customer experiences and engagement with your business? If yes, investing in an Enterprise Resource Planning (ERP) system may be your best bet.

An ERP system can help you improve communication, increase efficiency, and provide customers with a more unified experience across all platforms. With this innovative software at your fingertips, you’re sure to have customers returning repeatedly. 

So, keep reading to discover how implementing an ERP solution can drive customer loyalty and satisfaction. But first, let’s discuss why sharpening your customer experience is necessary.

Why You Need Superior Customer Experience

A happy customer chatting on the phone.

We live in an era of consumerism. Customers have the power to make or break a business—they reign supreme when it comes to how a company is perceived and how successful it will be in the long run.

In addition, there weren’t that many options in previous years. But with great growth comes great variety. That’s why customer experience (CX) has become essential to success.

Businesses must provide excellent service quickly and efficiently to gain a loyal customer base. And how can they do that? By investing in an effective Enterprise Resource Planning (ERP) system.

An ERP system is a highly integrated and comprehensive software package designed to automate numerous business processes such as inventory management, sales, accounting, and manufacturing. You can also use it to manage customer data and relationships more effectively to provide superior CX.

Four Ways ERP Can Improve Customer Experience

A graph showing an increase in Customer Experience.

ERP systems are becoming increasingly popular for businesses looking to improve customer experience. By leveraging the power of an ERP system, companies can benefit from improved productivity and efficiency, as well as better data integration and AI-powered automation. 

Here are four ways an ERP system can help improve customer service:

  • Streamlined Business Processes
  • Enhanced Visibility
  • Improved Access to Customer Information
  • Match Supply With Demand

Streamlined Business Processes

One of the main benefits of implementing an ERP system is that it can streamline business processes. By automating many mundane tasks, such as data entry and documentation, businesses can free up their personnel to focus on more customer-focused activities.

ERP system implementation also helps companies to deliver goods faster, improve their productivity, and gain better control over their inventory. Modern systems have also improved customer communication with how they track opportunities, leads, and quotes. A few other benefits of ERP include:

  • Improved Decision Making
  • Improved Efficiency And Productivity
  • Increased Competitiveness

Enhanced Visibility

ERP systems also provide enhanced visibility into how different departments are functioning. This allows businesses to quickly identify how they complete each process and how they can improve customer service. As a result, companies can ensure that their customers receive the best possible service by focusing on the areas that need improvement.

Improved Access to Customer Information

ERP systems provide businesses with better access to customer information, thus allowing for faster and easier decision-making. This is especially beneficial for companies dealing with a large number of customers, as it will enable them to respond quickly to inquiries and address issues in a timely manner.

A simpler way to think about it is that your ERP system allows you to:

  • Provide faster response to customer inquiries
  • Vendor scorecards
  • Access to easy-to-read customer data
  • Integration between the warehouse and front office

Furthermore, a modern ERP system’s data management capabilities help businesses better manage this customer information. This includes tracking customer orders, gathering feedback, and providing better insights into how customers interact with the company.

A business can then use this data to create more tailored experiences for customers and provide more relevant offers and services.

Match Supply With Demand

A modern ERP system can help businesses match their supply with demand. It can close the gap by linking sales order management and fulfilment management.

In addition, by having access to real-time data about customer behaviour and preferences, businesses will be able to quickly identify what products or services are in high demand and adjust their strategy accordingly. This can help ensure that customers always have the items they need readily available when they want them.

Not to mention that it makes assigning inventory, service levels, and locations to customer orders much more effortless. This assigning allows all departments to work collectively in prioritizing orders and getting them to the customer in the right amount of time.

In Summary

Customer experience is critically important in today’s business world. It can be the difference between success and failure.

ERP systems have the potential to help you achieve superior customer experience by streamlining processes, enhancing visibility, providing access to more customer information, and matching supply with demand. 

So, why not take advantage of this great opportunity while you still can? Request a demo from Evosus today and take the first steps toward having an excellent customer experience strategy.


Dan McManus

Dan McManus, President and CEO of Evosus, is a seasoned technology executive with over 17 years of experience. His deep industry knowledge and strategic leadership make him a trusted authority on technology and software development trends, best practices, and innovations.