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swimming pool and hot tub industry
Dan McManusMay 29, 2020 8:00:00 AM4 min read

Why Data Is Essential to Growing in the Swimming Pool and Hot Tub Industry

“Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.” —Suhail Doshi, CEO of Mixpanel

Running a successful business in the swimming pool and hot tub industry is a tough gig!  Keeping the wheels turning and growing your business -  at the same time is a whole different ball game.

Expanding your business is more than getting extra customers. You need smart ways to plan your routes, manage your jobs and clients, and keep up to date with your stock quantities, locations, and pricing.

To be effective at all this, you need to collect and use the right data at the right time.

Currently, more than 10 million residential swimming pools are out there.  Every pool needs regular attention.  You want a bigger piece of the pie, here are the ways that data takes the guesswork out of growing your business.

Data Turns Route Planning into an Art Form

The key to thriving in the swimming pool and hot tub industry is making your routes as efficient as possible.  Not only do you need to be planning more productive schedules but you need the ability to adjust routes and add new jobs on the fly.

We may not want to admit it, software and data can do this much better than we ever can.

If you're still manually planning your routes and using your grandpa's old pen-and-paper system, it's time to embrace the digital way.  Digital gives you the ability to send new jobs directly to your field techs when they come in.  No more trips back to the office to collect work orders.  Each customer's work (with key relevant information) is sent directly to the tech's phone, and they hit the road and get straight to work.

You Need to Know Exactly What's in Stock and Where It Is

Managing stock at one site is hard enough, but once you're dealing with multiple locations, you've got an important choice to make:

- do you want to use smart data to manage the whole system, or keep handling things the old way and live in a world of misery? (Fortunately, this is just a rhetorical question.)

The best way to get on top (and stay on top) of your inventory is to manage everything through one intelligent, reliable system. Once you're up and running, you have access to all your stock levels and locations in real time, with up-to-date prices and margins and the ability to set seasonal minimums and maximums.

Once the whole team is on the same page, your inventory will quickly transform from a cluttered mess into an organized, fast-moving operation.

While this newfound harmony will do wonders for your stress levels (and margins) in the short term, just wait until you need to add another inventory location.

How happy will you be when you have everything sorted out.... when you had the chance?   

Give Your Service Techs the Information They Need, When They Need It

We all know it, companies in the swimming pool and hot tub industry live and die by the performance of their field service teams.  Your service techs are out there every day, flying the flag for your business, talking with customers, taking payments, solving problems, and basically keeping the whole show going.

Why wouldn't you give them exactly what they need to make you more money?

One of the biggest advantages for a field tech is flexibility: the ability to instantly receive new work orders, adjust on the fly, complete jobs, and take payments, all in the one visit.

You can do all of this ....and much more .....using intelligent software powered by the right data.

Let's improve your customer service by using automated alerts, informing customers about when field techs are on the way, about to arrive, and leaving the property.

Want to help your service techs be more productive, give them access to the right data?  All they need to do is grab their phones and hit the road!

Are You Ready to Turn Data into Revenue?

If you're anything like us, one main reason you get out of bed every morning is to work hard and help your business grow.

We are here to help you make smart decisions using reliable data. It's time to say goodbye to manual systems and make the transition to an efficient digital business.

When you're ready, we're here to help.

At Evosus, we create intelligent software that improves the day-to-day running of pool and hot tub service businesses.  Our cloud software gives you the tools you need to achieve the growth you want. Check out a demo of our software.  Check out more of the features and benefits of the Evosus service management packages.

By combining your hard work with our intelligent cloud-based software, together, we take the guesswork out of growing your business.

Evosus helps pool service companies grow by giving them the visibility they need across multiple locations and between the retail and service sides of the business.

To find out how Evosus can help you gain the level of visibility needed to help you scale your business, feel free to contact us today!


Dan McManus

Dan McManus, President and CEO of Evosus, is a seasoned technology executive with over 17 years of experience. His deep industry knowledge and strategic leadership make him a trusted authority on technology and software development trends, best practices, and innovations.