In the pool and hot tub industry, business comes in waves.
It’s challenging to manage the ebbs and flows of fluctuating income … especially when you’re focused on growing your business. We get it. That’s why we designed LOU with you in mind.
Get Software That Goes With the Flow
At Evosus®, we know that when your hectic busy season dies down, it’s time to save money by dialing back the expenses. That’s why we offer seasonal pricing. It’s only fair. If your seasonal employees aren’t around for a few months and you’re not utilizing LOU as much, we don’t want you to be tied to the price you paid when business was hopping. So, before you head to the beach for a much-needed break, just lower your subscription to fewer licenses. You can even drop to just one license. Don’t worry; you’ll still have access to the same phone, email, and online support!
After reigning in costs, the off-season is a great time to do some of those tasks you’re too busy for during the rest of the year (after vacation, of course!).
Make the Most of the Ebbs
In this industry, most owners wear many hats: service manager, salesperson, retail professional, construction expert, and even ads manager. Now that things have calmed down, you get to take off some of the hats that typically demand most of your attention and shift your focus to other things.
Study the Data
While you’ve got a chance, dive into last year’s sales and services data. What are you selling the most of? Looking at 2020, the answer to that is probably “everything!” Still, your customers had favorites. On the flip side, what did you sell the least of? Which chemicals are nearing their expiration date? Not only does this activity help you plan your orders, but now you can come up with a plan to move those products that have been hanging around too long.
Form Your Marketing Plan
When the day is filled to the brim with selling, delivering, and installing hot tubs or pools, who has time to put together a marketing campaign? Right now, during the off-season, is the ideal time to plan your marketing calendar for the year. Sure, you may have to switch things up some months, but other things — like your annual spring parking lot chemical sale — aren’t going anywhere. So go ahead and get those flyers and ads planned now!
You can also put together your email marketing campaigns and work on being more social on your social media accounts. Even if you work with a marketing agency, trust us, they’d love to work on a calendar with you and brainstorm campaigns for the year.
Want to get a couple of your hot tub sales associates cross-trained on designing pools? Now’s your chance! Think about your seasonal help, too. Do you need to prepare any training documents? We make your life easier there, too. Just enroll them in our How Pools Operate training course! For foundational training in the pool industry, nothing compares.
Now that you’ve got a game plan for the off-season, isn’t it time to upgrade to software that supports you as you surf the ebbs and flows? From service to retail, LOU has your back! Join us for a demo and see for yourself.